Better Bikes… Inspired by our landscape… Made for yours
Collaborating with Spoon Customs, a high end bespoke road bike designer and manufacturer, to develop a solution for top quality client facing visuals for custom paint design and layout. Andy, owner and founder of Spoons Customs was looking for something with Vectorised 2D illustration that could be edited in house for client proposals of paint schemes. After researching both their Steel Izoard and Carbon Vars frameset offerings via photographs, two frameset templates were produced, both using the same geometry for visual balance. Matt and Gloss finishes were illustrated to define the signature shaping of both frames, along with correct head badge, Chris King branded headset and bottom bracket, and stem / bar combos. All colour elements of the framesets are fully editable, as well as a full custom paint mask in place so any artwork can be added with ease.
The completed templates were delivered with a strong emphasis on easy usability through a layering system, making editing as easy as possible for future projects and in house users.
Final client facing visuals are pieces of artwork, that match the attention to detail put into the real bikes, and become part of the brand story for all customers. The Ai templates can be used using iPad and pencil to show clients face to face paint and colour concepts in real time.
To take things a step further, the illustrated frames were then added to with a full selection of illustrated branded components, drawn up in the same style and quality, to be used in a full online Spoons web based bike builder experience. Attention to detail was used across the build of components, making sure they not only represented the real products on offer, but were scaled and could be used across both steel and carbon framesets to aid in the back end bike builder construction.
https://www.spooncustoms.com/