Better Bikes… Inspired by our landscape… Made for yours

Collaborating with Spoon Customs, a high end bespoke road bike designer and manufacturer, to develop a solution for top quality client facing visuals for custom paint design and layout. Andy, owner and founder of Spoons Customs was looking for something with Vectorised 2D illustration that could be edited in house for client proposals of paint schemes. After researching both their Steel Izoard and Carbon Vars frameset offerings via photographs, two frameset templates were produced, both using the same geometry for visual balance. Matt and Gloss finishes were illustrated to define the signature shaping of both frames, along with correct head badge, Chris King branded headset and bottom bracket, and stem / bar combos. All colour elements of the framesets are fully editable, as well as a full custom paint mask in place so any artwork can be added with ease.

The completed templates were delivered with a strong emphasis on easy usability through a layering system, making editing as easy as possible for future projects and in house users.

Final client facing visuals are pieces of artwork, that match the attention to detail put into the real bikes, and become part of the brand story for all customers. The Ai templates can be used using iPad and pencil to show clients face to face paint and colour concepts in real time.

To take things a step further, the illustrated frames were then added to with a full selection of illustrated branded components, drawn up in the same style and quality, to be used in a full online Spoons web based bike builder experience. Attention to detail was used across the build of components, making sure they not only represented the real products on offer, but were scaled and could be used across both steel and carbon framesets to aid in the back end bike builder construction.

https://www.spooncustoms.com/

Continued work with ECLAT BMX brand. Projects include:

Lewis Mills signature controller bar, Decal graphics pack produced using typography elements taken from one of Lew’s quick sketches and re worked for production. Strong identity for the bar making the graphic full width across the cross bar, and using vinyl cut decals to add a sense of texture and quality. Working directly with Lewis to produce a strong signature look and feel.

‘Zen Wax’, a BMX/ skate specific grind wax that comes in two pieces that are produced from two different compounds using one mould shape, full design development, concept, 3D CAD modelling for wax mould, packaging template design, typography artwork.

Typographical treatments for the ‘1023’ stem. Visual identity playing with Old English type forms whilst adding a modern element, reflecting the classic mid-school styling and modern geometry of the stem design itself. CNC engraved to aluminium before anodising with fine ball cut looks sharp and precise. CNC machined in Kyoto Japan, and produced as a limited collectors item. Artwork for product packaging also produced, in keeping with the brands updated component packaging.

Jordan Godwin’s signature Juggernaut pedal packaging, ground up packaging design working from supplied product technical drawings to highlight the products two sided ‘grip/grind’ feature.

Jordan Godwin’s signature ‘VOID’ seat, working directly with riders own artwork elements to produce technical drawings for vendor with CMF detailing.

eclatbmx.com

FOR HUMANS THAT MAKE MOVES

‘Unique products created through experienced design, born through bike and board cultures’

Self established outdoors adventure brand. Producing top quality technical garments with traditional finishing techniques and authentic graphics. Everything from design, manufacture, website, sales and marketing has been taken on by myself as a project to learn more about myself as a creative. Short sleeve, jackets, and head wear were all included in the Debut collection that launched successfully winter 2019. Highlights of the project include developing a 3D printed patch for headwear produced from a reflective flexible filament by Kia Parthy, as well as filming and editing a short film for the Meribel ‘Riders Film Festival’

Hit the link below to dive a little deeper into the journey:

https://www.instagram.com/raddaydesignco/

Creative direction and design work with BMX brand Tall Order. Working with owner and professional rider Sebastian Keep to define the new ‘Complete Collection’ of bikes as well as new apparel designs and graphic elements for seats and other components. The ‘New World Order’ graphic produced on tees and jackets has followed the team around the world in particular on the Vans Pro Cup circuit, and the complete collection of bikes starts from 16” starter bikes through to professional models. All products are available worldwide through any decent BMX retailer.

tallorderbmx.com

Collaborating with Federal Bikes BMX brand on numerous design projects, working alongside their in house team to create multiple seasons of apparel designs, frame graphics, and product consultancy. Recent work includes the newly launched Vans X Federal BMX specific collaboration shoe in which a bespoke logotype design was created for the shoe and use across the project campaign, also working on the Impact Guard sprocket, Steven Hamilton frame RE-Issue, technical illustrations of hub explosion, as well as putting together product brochures and adverts for print.

federalbikes.com

Continued work with Fuse Protection across their protection range, coming up with fun and exciting graphic solutions across their glove models and helmet range, as well as designing and developing new glove models and helmets direct with vendors. Creative direction, Pattern development, Material Selection, Graphical work, technical spec packs, colour choice and finish taken on for all projects.

Stealth Glove review by The Loam Wolf:

https://theloamwolf.com/2021/12/20/review-fuse-protection-stealth-glove/

Working through Wemakethings Studio of Germany

fuse-protection.com

Collaborating with NYC based Animal Bikes on their new ‘Made in America’ collection. The POP OFF stem has been designed and developed from the ground up, taking inspiration and shaping from the brands OG stem from 20 years ago, and merging it with modern sizing, tech and oversized hardware. The result is a solid stem aimed at street riders with a clean classic aesthetic with modern standards. Full CAD design with supporting technical drawing packs for CNC manufacture in the USA, along with custom branding graphics pack for laser etch.

shop.animalbikes.com

Creative direction, Branding, including illustrative artwork and custom hand typography, and print creations for Man & Wolf beer. Working with owner and ex professional snowboard rider Antony ‘Gumby’ Gumbley to create a new direction and image for the brand. Collaborating with artists Ozzie Wright, Penfold, and Pizzapentgram to create new beer labels, pump clips, beer mats, merchandise, and snowboards. Working with local printers a high end brochure was produced for marketing and and sales purposes, using holographic foil on soft touch 450 gsm card stock created a high end luxury finish with punk typography and trippy colours. The beers are available across the french alps.

Man&Wolf Brochure Issuu

“A posse of lost youths, lurking in the depths of the digital space, feeding on the crumbs of current fashion trends and crusts of ‘in the now’ popular culture.

With a hunger for acceptance, they search for identity and a way to fit in, impersonating styles and ready to jump on the next bandwagon.

Look at these half-byte wannabes...

Look at these fucking Nibblers!”

‘NFT’ or ‘Non-Fungible Token’ was Collins dictionary word of the year 2021. With its growing popularity and the chance to create a ground up project with a steep learning curve in the web 3 space, myself and a group of life long friends decided to challenge ourselves and skill sets.

Full illustrative design concept and creative direction of the Nibblers NFT collection, a web 3 based project found on the BSC chain. A collection of 8192 original unique NFT 2D artwork pieces. Full logo and branding package, title development, character build, 200 layer artwork construction. Website graphics pack, animations, banners and videos for marketing promotions, stickers and artworks for project community groups.

The collection sold over 1200 artworks in the first 24hrs of launch, and can now be found featured on various authentic NFT sites, as well as listed on RAREBOARD and secondary market places.

Nibblers Gallery here….

www.nibblers.io

Apparel direction and design for People’s Store of Cologne Germany. Fresh design ideas for the stores own range of apparel, printed and embroidered across a full range of garments and headwear. Custom logotypes, colour creation, placement and branding methods. A mix of sharp modern athletic inspired logotypes and fun cartoon based letterforms, with the addition of cartoon Bunny imagery connecting to the ‘Bunny hop’ terminology, highlighting the energy and forward momentum of the shop space.

Working through Wemakethings Studio of Germany.

www.peoplesstore.de

Graphical projects with Radio Bikes across a number of products. Frames, Forks, component graphics and info graphics across their range of RACELINE products, along with accessories and newly released apparel range. Full kit layout options developed for the Ubisoft game ‘Riders Republic’ which will be released for internal gameplay of their new BMX race series. New graphical direction for the 2024 TERRA carbon race frame, including development of new icon logo for ‘Sliding disc dropout system’.

radiobikes.com

Logo, branding, identity, and location elevation design of Brickmaker’s Alehouse based in Bexhill, Sussex. Working directly with owners and longstanding real ale enthusiasts Martin and Robin, a branding pack was produced. The branding and logo stems off the new location, 27 Sea Road, which was used for many years by Lunsford Brick and Tile Manufacturing Co as a showroom for their local brick works. From detailed research, images of original bricks produced by the company were found and the proportions of the logo, and custom font type used are based off these elements. The existing Lunsford mosaic tile entrance step was used to create a colour pallet for the new direction, with an external elevation design being delivered, as well as creative direction on interior colour materials and finish. Exterior sign writing hand painted by local sign painter Rob Finn, with all other artwork materials for print and digital use created in various formats.

Winner of a CAMRA national pub Design Award 2021

www.brickmakersalehouse.co.uk

78 MOTOR CO

Collaboration project with brand 78 Motor Co. Designed and hand painted typography on their Superluxe R/T series one Carbon composite helmets. The helmets were produced as part of the artist series and have been on display at The Bikeshed shows in London as well as many other artisan motorcycle shows around the country, used as a strong marketing tool during pop up shop experiences. More projects with 78 Motor Co coming soon.

 www.78motorco.com

SOURCE PARK DECK

A hand painted skateboard deck that is currently on display at the new Source skate park based in Hastings. As part of the new skate park build, the new café inside is host to a gallery of 40 decks in which a percentage of proceeds will go to charity. For this project I really wanted to connect my work to the historic new location and venue. Research in the local library soon found some interesting black and white images, from which it was clear to see the location was a hive of sign written advertisement. I recreated one of the entry signs from 1910 using traditional sign writing techniques and materials.

LIKE FATHER LIKE SON

A personal photographic/ art installation named ‘Connection’ at the 2016 Revolution show, featuring original images captured during the seventies, along with a custom hand painted helmet, and exhibited alongside my personal bike:

“A collection of original photos taken during the Seventies of my Dad and his bikes at the start of what would be a lifetime passion of motorcycle culture.

Taken locally in the village of Northiam, the photos capture the raw feeling of satisfaction after a Saturday of cleaning and perfecting, before a Sunday ride out with friends.

Time moves on, but nothing really changes. A shared passion for two wheels leads me to complete my first shed build based on a Seventies bike, and so the journey begins"

Like Father Like Son

Collaborating with Scotty Cranmer on creative direction, branding and design on his new clothing brand ‘Can’t Slow Down’. Being a fan of Scotty’s riding for many years, after he was involved in a life changing riding accident in 2016 his recovery has been an inspiring story to follow for myself and millions of others via his popular Youtube channel. The Icon is built up using shaping to showcase the breaking down of walls and barriers, to highlight Scotty’s recovery journey to this point, and his message to embrace the challenge and not take life for granted. CSD initials are hidden within the layout, with angled profiles to push the idea of energy and the motion of moving forward. His video launching the brand and design work connected to his story has over 3.6 million views.

Scotty Cranmer YOUTUBE channel

Working alongside People’s Store and Freedom BMX mag, Typography artwork and branding has been completed for the 2021, 2022, and 2023 BANGERS film festival event.

A BMX specific event where teams enter a short film edit. The films are then premiered on large screen format, with a jam and afterparty being held.

Full creative direction, with custom typography work, branding, colour palette selection. Banners and Tiles created at various sizes for marketing campaign across social media platforms and websites, with branded merch, digital and printed event graphics.

An interior lighting solution designed to be bought in kit form and put together by the individual. Inspired by childhood trips to Dungeness Lighthouse, it plays with the idea of the architectural interior space of such a structure, using the natural curvature of the cable material to replicate an internal spiral staircase. It requires no tools to put together and uses the cable to hold its form. Produced using CNC from high grade birch plywood, it connects to the Dungeness coastal architecture and can be built up using a number of cable patterns and colours. The lamp must be deconstructed to remove and renew the bulb, and then rebuilt….. creating an engaging and rewarding experience. ‘RX’ is the fishing boat registration code for the local town of Rye, which can be found painted across boats and buildings throughout the Dungeness beach area. The RX-1 lamp is an on going personal project…. created whilst collaborating with Rockpool Studio.

Relationship with JMV Resort Architects based in France. Renowned architects that specialises in Alpine chalet architecture working with raw materials and creating new builds of all types to match in with the stunning backdrop of the Alps. Involvement in producing graphics, new build brochures, plans, elevations, visuals, conceptual ideas and materials knowledge. Working directly with the SkiSet brand to redesign their flagship Superski Avoriaz retail store with new spacial layout, branding and material finishes, which was then rolled out to other retail spaces around France.

www.jmvresort.com

Example of one of many exhibition stands I have designed and project managed. Edgetech manufacture energy saving technology for glazing. This exhibition stand was designed using a double deck system, and included custom ceiling elements that reflected the new Super Saver product they were launching, along with multiple AV content. Client meetings, Concepts, visuals, costs, project management, technical drawings and on site implementation were all taken on to ensure a successful product launch. The final stand was featured in ‘Exhibition News’ magazine.

Whist collaborating with Leading Edge Design

Retail design of Hong Kong and Paris showrooms for Watchfinder & Co. Detailed spatial layout plan options, followed by interior design and fitting concepts, full visual presentations and rendered plans and elevations showcasing colour materials and finish, technical packs including technical drawings of custom elements, lighting plans, security and IT plans, exterior elevations for planning. Creative Direction on furniture and lighting finishes. Creating final presentation packs to be used by overseas contractors.

A project In collaboration with Johnson Bespoke